PRODUCED BY SAKAI

Commissioned by Sakai City to provide assistance for the government initiative, to promote Sakai City as a hub for cultural and business advancement and artisan industries under the project “Produced by Sakai.”

1）Fashion Market: New York Market Entry & Sales Channel Development
Responsible for developing market entry strategy to introduce, promote and cultivate up and coming Japanese fashion designers in the New York market in order to find suitable sales channels for the given brands.

2）Neo-Japanese Modernism Market: New York Market Entry & Sales Channel Development
Developed appropriate sales channel for entry of Neo-japanese modern lifestyle products housed under the brand, Produced by Sakai. Products were selected through a public open call for regional participants wishing to export their products to the American market.

Produce by Sakai is a project that encourages and facilitates the international exchange of talent, culture, skill and techniques as well as collaborations with artisan crafts from all over Japan. This initiative by Sakai City was taken to raise the profile of this city and region as a leader in economic enterprise. In so doing, the city branded itself in order to raise awareness and promote the project.